Cookie Policy
This Cookie Policy explains how Trafficmind uses cookies and similar technologies (such as local storage, pixels, and SDKs) on our websites, dashboards, and online services. It describes what these technologies are, why we use them, and the choices you have about their use.
We use cookies to operate and secure our services, understand and improve performance, remember your preferences, and—where permitted—deliver and measure marketing. Some cookies are essential to provide the features you request; others are optional and help us enhance your experience.
What Are Cookies?
Cookies are small text files that a website or online service asks your browser to store on your computer or mobile device. Each cookie contains a unique identifier that helps us recognize your browser between page loads and across visits. On their own, cookies typically do not identify you directly, but they can enable a service to remember information such as pages you visited, the time you spent on a page, items you placed in a cart, or your sign-in status.
Cookies come in two broad forms. Session cookies exist only while your browser is open and are removed when you close it. Persistent cookies remain on your device for a defined period set by the cookie itself and are read again when you return. We also use similar technologies—such as local storage, pixels, and software development kits (SDKs) in our apps—that operate like cookies and help us achieve the same purposes. In this Cookie Policy, we refer to these collectively as “cookies.” Cookies may be set by Trafficmind (first-party cookies) or by authorized partners (third-party cookies).
Why Do We Use Cookies?
We use cookies for a variety of reasons, including:
- To operate our websites and services securely, enable core features (such as account login and load balancing), and keep sessions stable.
- To enhance performance and reliability so pages load quickly, routing is efficient, and errors are diagnosed and resolved.
- To understand how our websites and services are used, so we can measure audience size, improve navigation, and develop features that matter.
- To remember your choices—such as language, region, and interface preferences—so your experience is consistent across visits.
- To help protect our users, customers, and network from fraud, abuse, and cyberattacks by detecting unusual activity and enforcing security controls.
- To deliver and measure our marketing on Trafficmind properties and elsewhere, making the content and offers you see more relevant to your interests (where permitted by law and your preferences).
Types Of Cookies We Use
Required Cookies
Required cookies enable the core operation and security of our websites and services. They manage network traffic across our global edge, maintain your session after you sign in, apply security configurations, and keep forms and payment flows functional. Because they are essential to provide what you request, you cannot disable them through our services.
Functionality Cookies
Functionality cookies remember choices you make and settings you select so your experience is consistent across visits. They can store your language and region, keep interface preferences such as theme or layout, remember whether you are signed in, and note if you have dismissed a banner or completed a tutorial. These cookies help our dashboards and sites behave the way you expect without repeatedly asking for the same inputs. They are optional but may affect convenience and personalization if disabled.
Analytics Cookies
Analytics cookies help us understand how our websites and dashboards are used so we can measure performance and improve usability. They tell us, for example, which pages are most visited, how users navigate between screens, how long features take to load, and where errors occur. The information gathered is pseudonymized and used to generate statistics rather than to identify you directly. If you opt out of analytics, we will cease data collection for these purposes, which may limit our ability to enhance the service based on usage insights.
Targeting Cookies
Targeting cookies support our marketing activities. They may record that you visited our site, the pages you viewed, and the links you followed, and they may be used to show you more relevant Trafficmind content on our own properties or third-party sites. These cookies can also help measure the effectiveness of our campaigns. You can manage your choices for these cookies through your browser and, where available, through the consent tools we present.
Third-Party Cookies
Third-party cookies are set by organizations other than Trafficmind—such as analytics providers, advertising partners, survey platforms, video hosts, and social-media services embedded on our pages. When you interact with embedded content or follow links to other sites, those third parties may set and read their own cookies. We do not control how third-party cookies operate and encourage you to review the cookie and privacy notices of the providers in question.
Personal Information Collected Using Cookies
Cookies may allow us to collect limited personal information associated with your device or account, such as your IP address, general location inferred from your IP, device and browser type, the pages you visit, timestamps, referrer URLs, and basic interaction data (for example, whether an email or in-product message was opened). When you are signed in, some cookie data may be linked to your Trafficmind account to keep your session secure and consistent. Where feasible, we aggregate or pseudonymize data collected via cookies to reduce privacy risk.
Managing Your Cookies
You can control cookies in several ways. Most browsers accept cookies by default but allow you to clear or block them, set exceptions for specific sites, or receive prompts before a cookie is stored. If you adjust your browser or device settings to disable cookies—especially required cookies—some parts of our websites or services may not function properly, and certain features may be unavailable. Where provided, you can also revisit your preferences through our consent prompts on the site to change non-essential cookie choices. Your browser or device may offer additional privacy controls (such as limiting cross-site tracking). Availability and behavior of these controls depend on the provider, and our services may not respond to every signal.
Changes To This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. The revised version will be posted on our website and will take effect when published. If a change materially affects how we use cookies, we will take reasonable steps to bring it to your attention.